tram with campaign branding at the Geneva nations stop, some people getting in or out of tram.


    Inspire change and be the change

    Our virtual and physical campaigns highlight innovative thinking from real change makers who aim to put small businesses at the heart of inclusive and sustainable trade.   

    #60Stats campaign

    To celebrate our 60th anniversary, we are releasing 60 pieces of timely, trade-related data throughout the year. Here is the latest with our #60Stats campaign on social media.


    Each year, the United Nations coordinates a 16-day global campaign to raise awareness of gender-based violence. The campaign begins on 25 November, the International Day for the Elimination of Violence against Women, and runs through 10 December, Human Rights Day.

    The colour orange represents a brighter future, free from violence against women and girls. Orange unifies the global actions during the campaign, and allows people to show their support by wearing the colour or by "oranging" digital spaces like social media or websites.

    Women in public procurement

    ITC and UN Women are spearheading a global campaign to make sourcing from women a driver of gender equality.

    Public procurement is how governments source goods and services from businesses.

    These goods and services help governments provide nutritious meals for schoolkids, better roads for our economy, and affordable healthcare for us.

    In fact, almost all of us have benefited from government procurement in some way or form.

    ITC research reveals that public procurement constitutes 10-15% of developed countries' GDP and up to 40% for developing countries.  

    While this offers small businesses a huge opportunity to grow, only 1% of government contracts go to women-owned businesses. This is despite women owning one in three firms globally.

    Moving the needle on this 1% can lead to transformative outcomes for not just women-owned businesses, but everyone.